In the United States National Ostomy Awareness Day began in 2010. It is held annually on the first Saturday of October. UOAA continues to celebrate this day by spreading awareness and increasing national visibility of those living with ostomies. While focusing on different inspiring themes, each year through our collective voice we will reach out to the general public, carry on breaking the silence and shining a positive light on what has saved so many lives.
Last year’s National Ostomy Awareness Day was held on Saturday, October 7, 2017. The theme was “Navigate the Journey Together.” We raised awareness for people facing surgery or living with an ostomy or continent diversion that they are not alone on their journeys and also provided an opportunity to recognize all those who have helped them along the way.
Across the country people generated a buzz about ostomy awareness by obtaining proclamations in their home towns, writing letters to the editors of their local newspapers, and sharing their story and our campaign logo on social media.
Other ways people celebrated included participating in UOAA’s Run for Resilience, posting our “Navigate the Journey Together” with #OstomyDay2017 and so much more.