Ostomy Awareness Day

Saturday, October 3, 2026

One Community – Stronger Together

Everyone is invited to spread ostomy awareness this October! Whether you have or have had a colostomy, ileostomy, urostomy, jejunostomy or any continent diversion. Whether you are a caregiver, medical professional, family or friend of the cause we are one community that is stronger when working together to educate the public on these life-changing and often life-saving surgeries.

0Weeks0Days0Hours0Minutes0Seconds

2026 Ostomy Awareness Day Activities

  • Support the Run for Resilience Ostomy 5k

    The Run for Resilience Ostomy 5k is back to celebrate Ostomy Awareness Day this October! Join us for the Worldwide Virtual Ostomy 5k you can do anywhere or attend a festive in-person event near you! Start a team and fundraiser with family, friends, support groups or coworkers! These events are a key fundraiser to support the programs and services of United Ostomy Associations of America, Inc. Raise ostomy awareness with us!

    Get his year’s RFR 5k and Ostomy Awareness Day T-shirt with our new theme: One Community – Stronger Together. Register for the Virtual Ostomy 5k or in-person events nationwide  by the deadline of September 4, 2026 to guarantee your size/availability.

    You can also support the cause with a donation.

  • Help us proclaim Ostomy Awareness Day across the USA!

    Make your state part of the movement this October by asking your governor to issue a state proclamation or letter of support for Ostomy Awareness Day on Saturday, October 3, 2026! Learn more on how to take action! Every state has a different process. Our toolkit explains the steps to obtain a proclamation with links for each state’s guidelines, provides a sample proclamation and more. Download the toolkit. If you just need the sample proclamation, download a template in Word or PDF format.

    Please let us know if you submit a request with your governor at advocacy@ostomy.org and we will change your state’s status on the map.

  • Join Together! Sign a Petition To Protect Medicare Patient Access to Ostomy and Urological Supplies.

    We are stronger together and our voices deserve to be heard. Please join UOAA and other national stakeholders in our advocacy efforts to keep ostomy and urological supplies out of competitive bidding.

    The Centers for Medicare & Medicaid Services (CMS) continues to move forward with implementing competitive bidding of ostomy and urological supplies through less than 10 national suppliers.

    We want to show Medicare the widespread opposition to competitive bidding of these supplies! Make your voice heard by adding your name to the national petition.

    Click on this link to sign.

    Want to keep up-to-date on this advocacy effort? Join UOAA’s Advocacy Network.

  • Show Us Your Community! Share on Social Media.

    UOAA invites you to post images on social media or make a collaborative video with people who who have joined you on your ostomy or contient diversion journey. Your ostomy friends, family, caregivers, support group clinicians etc. because community is everything.

    Add some flair and use this year’s Giphy stickers on social or at giphy.com.

    Please tag and DM UOAA! Use the hashtags #OstomyDay2026 and #OstomyCommunity when you share your community and #OAD2026 #OstomyAwarenessDay or #Ostomy5k for other personal posts. Not on social media? Reply to our Storyprompt or email us at info@ostomy.org to join the community collage.

    However you share your story expect it to have a powerful impact. Everyone with an ostomy or continent diversion is unique and so is how they raise awareness. Please share your creativity with us on how you celebrate the day!

  • Gather for a UOAA Virtual Support Group Meeting!

    This Ostomy Awareness Day you never need to feel alone! Join in on a special UOAA National Support Group Meeting to celebrate the day wherever you are! Speaker and registration details coming soon!

  • Get a Stoma Sticker From Hollister

    Show Off Your Stoma Sticker

    Wearing a stoma sticker is a powerful way to educate, start a conversation, or show support for people living with or caring for ostomies. We suggest you place this sticker over clothes, on your lower right or left side between your navel and hip, where ostomies are typically located.

    Share a picture on social media! Tag us and use hashtags #OstomateVoices, #StillMe, and #OAD2026.Order Here

    Stoma Stickers are available while supplies last. To receive your Stoma Sticker by October 3, 2026 place your order by September 21, 2026.

  • Become an Official Member of UOAA

    As a National Individual of Medical Professional Member of UOAA, you are helping us to achieve our goals to support, educate, empower and advocate for people who have or will have ostomy or continent diversion surgery. By joining UOAA, you will also help increase the influence and voice the ostomy community has on a national level.

    Discover the Benefits and Join

  • Write or call your local media for Ostomy Awareness Day!

    Spread ostomy awareness and connect people in your community to ostomy support groups and information.

    Reach out to your local newspaper, TV, radio station or website and share your story and the resources of ostomy.org. You’ll be amazed by the power of your story!

    You could also work behind the scenes by sharing our Ostomy Awareness PSA videos with your local TV outlets. Contact ed.pfueller@ostomy.org for a video file with the specs that your station asks for and if need any other media outreach tips. 

  • Find an Ostomy Community and Support

    You’re not alone! Peer support is often critical to success in life with an ostomy. You can find community at a UOAA Affiliated Support Group near you. Search the Support Group Finder!

    Find an Ostomy Friend or Be an Ostomy Friend. If you want to be that support person that you never had, you can take UOAA’s Ostomy Friend Online Training program to become a friend in the Team Hope program. Learn more and find a friend!

  • Donate to the Ostomy Awareness Fund

    UOAA efforts to raise awareness wouldn’t be possible without the inspiration and generosity of the ostomy community. Choose ‘Ostomy Awareness Fund’ to direct your contribution to our mission. Your dollars help get our New Ostomy Patient Guide into the hands of those who need it the most and to spread ostomy awareness to new sectors of the medical field and society at large. Your donation also supports annual events such as Ostomy Awareness Day. https://www.ostomy.org/donate/

Smashing Cancer and Stoma Stigma

, , , , , , , , ,
This journey isn’t just about survival. It’s about mindset. It’s about showing that life doesn’t end with an ostomy, it just changes. And sometimes, that change can lead to a purpose you never saw coming.

Celebrate World Ostomy Day with UOAA!

, , , , , , ,
By Jeanine Gleba, UOAA Advocacy Manager and Ed Pfueller, UOAA Communications and Outreach Manager Each year United Ostomy Associations of America (UOAA) celebrates Ostomy Awareness Day in the United States on the first Saturday of October.…
Photo of World Ostomy Day Champion Keely Cat-Wells a white woman with blond hair and a blue dress speaking at a professional conference.

World Ostomy Day Champion Keely Cat-Wells is a Leader in Breaking Down Barriers

, , ,
Keely Cat-Wells is approaching the 10th anniversary of her ileostomy surgery. Before the surgery at 17, Keely endured years of misdiagnoses, experimental procedures, and was incorrectly told her pain was imagined. She was forced to leave…

Ostomy Awareness Day is held annually on the first Saturday of October. This day coincides with World Ostomy Day held every three years, a health observance where the world unites every three years to raise ostomy awareness. World Ostomy Day is sponsored by the International Ostomy Association. UOAA continues to sponsor and celebrate this day in the United States annually by spreading awareness and increasing national visibility of those living with ostomies. We will carry on breaking the silence and shining a positive light on what has saved so many lives.

Ostomy News:

Celebrate World Ostomy Day with UOAA!

Resilience Story: Barbara Tischler

Fall Into Ostomy Awareness

Resilience Story: The Wheelin’ Sportswoman

Resilience Story: Chris Seyler

Resilience Story: Maria Sandoval

6 Ways You (Yes, You) Can Make a Difference on Ostomy Awareness Day

Celebrate and Support Ostomy Resilience

Advocates for a Positive Change